If you have a big team, or if your content requires a lot of work, you’ll need more time. If you’re a solo marketer publishing simple social posts, you can plan a week or a month in advance. One question that usually comes up at this stage: How often should you update your content calendar? You’ll also see headlines of other articles, as well as related questions. The higher this number is, the higher the interest in the topic. This is the search volume of that keyword: the estimated number of times users search for that keyword on Google in a month. If you click on one of these cards, you’ll see the “Subtopic volume.” Go to the tool and type in a topic, like “ecommerce logistics.” Semrush’s Topic Research tool also expedites your search. You can come up with those ideas on your own-or you can run a Google search and see what other sites are doing. Now you need to define the topics of specific content pieces. Dealing with taxes and customs when selling abroad.Improving their logistic management processes.Say you own an online tool for ecommerce professionals.Īfter analyzing your audience, you’ve found that your customers are interested in the following topics: (Read this article on content planning to learn the basics). It involves talking to your customers, looking at your data, analyzing your competitors, and more. Then, you can start coming up with a list of specific content pieces.Īudience research is a wide topic, though. Understand their interests, pain points, and expectations. To do that, you must first research your customers and potential customers. How to Choose TopicsĬhoosing topics that will engage your target audience is key. To plan your content, you need to choose the topics you’ll talk about. They prevent mistakes and help you onboard new employees and collaborators. These types of documents are called Standard Operating Procedures. And make sure they understand how to use it.Ĭreate a step-by-step document in which you explain how to use your content calendar. Once you’ve created your content calendar, share it with everyone on your team (and any other teams involved). Our free template includes a “basic” content calendar, as well as optional fields for each content type: Interviewee information: Name, contact info, social handles, etc.Here’s what you might include for these popular content types: Link to files (Google Docs, Google Drive, etc.)Įach content marketing calendar will look different, depending on the content formats you publish.īecause each content type has specific requirements.However, most content calendars will need the following information to keep you on track: (As long as it helps you plan and publish content on time.) There isn’t a right or wrong way to build a content calendar template. If you already have that down, feel free to skip to our list of the best content calendar tools. How to Create a Content Calendar, Step by Stepīelow, we’ll walk you through how to build your own template. Now, let’s learn how to build a content calendar that meets your needs. (Interested in a content calendar specifically for social media? Check out our article about social media content calendars and get a free template.)
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